Google’s search algorithm uses a complex set of factors to determine the ranking of websites in search results. While Google doesn’t disclose the exact details of its algorithm, SEO experts have identified numerous factors that are believed to influence search rankings. Remember that these factors’ importance can change over time as Google updates its algorithm. As of my last knowledge update in January 2022, here are some of the key Google ranking factors for SEO:

1. Content Quality and Relevance:

• High-quality, relevant, and valuable content is crucial. Content should meet the user’s search intent and provide useful information.

1. Backlinks:

• Quality and quantity of backlinks play a significant role. Links from authoritative and relevant sites are more valuable.

1. Mobile-Friendliness:

• With the increasing use of mobile devices, Google prioritizes mobile-friendly websites. Ensure your site is responsive and provides a good user experience on mobile devices.

1. Page Load Speed:

• Both users and search engines prefer faster-loading pages. Google uses page speed as a ranking factor, especially for mobile searches.

1. User Experience (UX):

• A positive user experience is important. This includes easy navigation, clear calls-to-action, and a well-organized site structure.

1. Technical SEO:

• Proper HTML markup, meta tags, and other technical elements contribute to a well-optimized site. This also includes having a secure and accessible website (HTTPS, crawlable site structure).

1. Page Titles and Meta Descriptions:

• Well-crafted page titles and meta descriptions that accurately represent the page’s content can impact click-through rates from search results.

1. Keywords and Content Relevance:

• The use of relevant keywords in content, titles, and meta tags is important. However, keyword stuffing should be avoided.

1. Social Signals:

• While the direct impact is debated, social signals from platforms like Facebook, Twitter, and others may influence rankings.

1. Dwell Time and Bounce Rate:
   • The amount of time users spend on a page (dwell time) and the bounce rate (percentage of users who leave the site after viewing only one page) can be considered indicators of content quality.
2. Domain Authority:
   • The overall authority and credibility of a domain can influence rankings. This is often measured by factors like the age of the domain and the quality of backlinks.
3. Content Freshness:
   • Regularly updating and adding new content can be beneficial. Fresh, up-to-date content is often favoured.

Remember, it’s essential to keep abreast of SEO industry updates as Google may introduce changes to its algorithm, potentially altering the significance of certain ranking factors. Additionally, user experience and relevance should always be at the forefront of your SEO strategy.