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    Amazon Finally Launched Its Amazon.eg Portal On 1st September 2021 For Seamless Experience

    September 18th, 2021

    • After much wait, on 1st September 2021, Amazon re-launched Souq.com as Amazon.eg. It is a well-noted dedicated online store for Egyptian customers.
    • This website will now feature various items from international and local brands across various categories. Some of those are home and kitchen, apparel, electronics, Amazon product, and grocery. There will be devices like e-readers from Kindle too.
    • The company further announced that the seller management tool, Amazon Seller Central, is now open in Egypt for registration through sell.amazon.org. Here, the individuals get the chance to set their accounts.

    It has been a long wait for the Egyptians, but finally, their dream has come true. After winning half of the world with promising and smooth services, Amazon opened its door to the Egyptian community by re-launching Souq.com as Amazon.eg. This e-commerce platform will feature various items from the international to the local brands. Some of the major categories are home and kitchen, apparel, grocery, electronics, and Amazon items.

    The current or the existing souq.com wish lists, delivery addresses, orders, and customer credentials will get transitioned to Amazon.eg, accounts safely. Now, customers can shop on this e-commerce platform for delivery anywhere in Egypt. For that, they can use the Amazon mobile app and select “Egypt” in the setting.

    On the other hand, customers can further type www.amazon.eg, on their mobile or desktop browser for visiting the website. Both the app and website present a rich browsing experience in English and Arabic languages. There will be trusted reviews on the products, proficient search results, and personalized recommendations. Furthermore, there will be simple order management from the house of Amazon.

    It was on Tuesday when Amazon Fulfillment Center was inaugurated on the 10th of Ramadan City, in front of PM Mostafa Madbouly. Dr. Amr Talaat, Nevin Gamea, Dr. Mamdouh Ghorab, and Mohamed Abdel Wahab were also present for the ceremony. This Amazon Fulfillment Center is situated in 28,000 square meters, and it is a major part of Egypt’s logistic sector. So, that helps in delivering the purchase in a faster and most convenient manner.

    The app has been localized for a seamless experience. Now, the shoppers can search for their chosen items and pay in Egyptian Pounds using prepaid cards, debit, or credit cards. There is also a COD option available. From Amazon.eg, customers will receive next-day and same-day delivery options and even free delivery services on orders above 350 Egyptian pounds. This is a new customer base for the Amazon group, whose main intention is to expand its business module globally.


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