Amazon PPC Advertising – A Step-by-Step Guide for Sellers

Amazon PPC (Pay-Per-Click) advertising is a powerful tool for Amazon sellers to promote their products and increase their visibility within the Amazon marketplace. It allows you to create and run ads for your products, which appear on Amazon search results and product detail pages. Here’s a step-by-step guide on how to set up and manage Amazon PPC campaigns:

1. Set Up an Amazon Seller Account:
If you’re not already an Amazon seller, you’ll need to create an Amazon Seller Account. There are two types: Individual and Professional. Professional accounts are required for using Amazon PPC.

2. Keyword Research:
Before setting up your PPC campaigns, conduct thorough keyword research. Identify the most relevant and high-converting keywords for your products. Amazon provides a keyword research tool to help you with this.

3. Create Campaigns:
In your Amazon Seller Central account, go to the Advertising tab and select “Campaign Manager.” Click on “Create Campaign” to start a new PPC campaign. You can choose from different campaign types, such as Sponsored Products, Sponsored Brands, and Sponsored Display.

4. Set Campaign Budget and Bidding Strategy:
Determine your daily or lifetime campaign budget. You also need to choose your bidding strategy, which can be manual or automatic.

Manual Bidding:  You set your own bids for keywords.
Automatic Bidding: Amazon’s algorithm automatically adjusts your bids to maximize clicks.

5. Create Ad Groups:
Within your campaign, create ad groups. These are groups of related products or keywords. This allows you to have more control over your advertising strategy.

6. Choose Keywords:
Select the relevant keywords for each ad group. You can add both broad, phrase and exact match types. Monitor the performance of keywords and adjust bids accordingly.

7. Create Compelling Ad Copy:
Write eye-catching ad copy that will entice potential customers. Your ad copy should include relevant keywords and highlight the unique selling points of your product.

8. Set Your Daily Budget:
Specify the maximum amount you’re willing to spend on a daily basis for each ad group.

9. Launch Your Campaign:
After setting up your campaign, ad groups, keywords, and ad copy, launch your campaign. It will take some time for Amazon’s algorithm to optimize and start showing your ads.

10. Monitor and Optimize:
Regularly check the performance of your campaigns. Use Amazon’s advertising reports to see which keywords and products are performing well and which ones need adjustment. You may need to increase or decrease your bids, add negative keywords, and make other optimizations to improve the ROI of your campaigns.

11. A/B Testing:
Experiment with different ad creatives and copy to see what resonates best with your target audience. This can help improve your click-through rates and conversions.

12. Manage Your Budget:
Keep an eye on your daily and lifetime campaign budgets to ensure you don’t overspend. Adjust budgets as needed to align with your advertising goals.

13. Review and Refine:
Continuously refine your PPC campaigns based on the data and insights you gather. Over time, you’ll be able to fine-tune your advertising strategy for better results.

Amazon PPC advertising can be a valuable tool for increasing your product visibility, driving sales, and competing effectively in the Amazon marketplace. However, it requires ongoing management and optimization to achieve the best results.

SEO & Google Ads for Startup Growth – Why It is important?

SEO and Google Ads are two powerful tools that can help you grow your startup online.

SEO stands for search engine optimization. It is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). This can be done by optimizing your website’s content, structure, and code for relevant keywords.

Google Ads is a pay-per-click (PPC) advertising platform. It allows you to create ads that appear at the top of SERPs when someone searches for a keyword that you are targeting. You only pay when someone clicks on your ad.

Both SEO and Google Ads can be effective for growing your startup. However, they have different strengths and weaknesses.

SEO is a long-term strategy. It can take several months or even years to see results from SEO depending on the competition in your niche. However, once your website is well-optimized for SEO, it can continue to generate traffic for years from search engines.

Google Ads is a shorter-term strategy. You can start seeing results from Google Ads within days or weeks. However, you will need to continue to invest in Google Ads in order to maintain your visibility in SERPs. Also, Google ads are the fastest and easiest way to get qualified leads for your startup and start making revenue from day 1.

The best way to grow your startup with SEO and Google Ads is to use a combination of both strategies. This will allow you to reach a wider audience and get more traffic to your website. Which means more leads and more conversions.

Here are some specific tips for using SEO and Google Ads to grow your startup:


  • Do keyword research to identify the keywords that your target audience is searching for.
  • Optimize your website’s content for those keywords.
  • Create high-quality backlinks to your website.
  • Use Google Analytics to track your SEO performance.

Google Ads:

  • Create targeted ad campaigns that focus on your most important keywords.
  • Set a budget that you are comfortable with.
  • Monitor your ad campaigns closely and make adjustments as needed.

If you are new to SEO and Google Ads, it is a good idea to get help from a professional or a search engine marketing agency. There are many SEO and PPC agencies that can help you develop and implement a successful strategy for your startup.

Amazon SEO – A Comprehensive Guide for Sellers

Over the past decade, countless vendors have made fortunes selling their products on
Amazon. Fulfillment by Amazon (FBA) is a service designed by the eCommerce company to
help small businesses thrive on the platform.
Amazon FBA has simplified the process of listing products, receiving orders, and fulfilling
those orders for sellers. But, many aspiring sellers think that selling on Amazon is now too
competitive, and there’s little chance of success.
They’re wrong. It’s not too late to become a profitable seller on Amazon. Why? Because the
eCommerce company keeps growing every year.
 Over 2.45 billion users visit the platform every month. The Amazon platform (app or
website) continues to be the one-stop destination for most eCommerce shoppers.
 Even though the competition is increasing on the platform, so is the number of
opportunities for new sellers. In the 2020’s holiday season alone, over 1.5 billion
products were sold on Amazon. Many new sellers benefited from these sales.
 According to the company itself, small and medium-scale businesses sell 4000+
products on average every minute on the platform.
The point is, new or aspiring sellers shouldn’t be discouraged by the increasing competition
on Amazon. As long as you sell good products, you can record amazing numbers on the
platform. However, the leading sellers on Amazon are all masters of Amazon SEO.
Understanding Amazon SEO
Amazon SEO or “Search Engine Optimization” is the process of making your product listings
more visible on the platform. The more well-designed and visible your products’ web pages
on Amazon, the more traffic they’ll receive.
In general SEO, digital marketers have to master the Google search engine. In Amazon SEO,
sellers have to master Amazon’s A10 Search Engine. The factors Amazon’s A10 Search
Engine considers for rankings are:
 Positive customer reviews
 Historical sales
 Fair prices
 Presence of relevant keywords in the product listings

Sellers who master the last step reach out and sell to more customers. Here’s how a seller
can optimize his/her product listings on Amazon.
How to Create SEO-Optimized Product Listings
Creating product listings is easy. Writing effective, SEO-optimized copy for the listings isn’t.
Select the most accurate categories/subcategories for your products so that target
customers can find your product. Then, edit each aspect of your product listing to make it
more discoverable for target users.

Here are the most important elements of product copy on Amazon listings –
 Titles: Customers use product titles to identify products on Amazon. That’s why it’s
critical for sellers to create titles that are relevant to what their target customers are
searching for. Adding the most relevant keywords to the product titles is very important.
However, never stuff keywords in the titles. Include only the most relevant keywords in
the product copy. Don’t include more than three of the top keywords in the title.
 Bullet Points: Shoppers on Amazon glance through product copies. For them, bullet
points that outline the product’s key features are easier to read. Highlight the key
benefits of the products in the bullet points. Work in some relevant keywords in this
section of the listing as well.
 Product Description: In this section, tell brand or product stories that further entice your
target customers. Address any objections target customers may have about using your
 High-Quality Images: Shoppers on Amazon tend to form their first impressions of
products within milliseconds. How? They form their judgments based on the product
images. Including professional-grade product photos in your listing will increase your
chances of getting discovered by target shoppers. Sellers are allowed up to 9 images on
their product listings – use all of them. Also, learn  Amazon’s Product Image
Requirements before uploading your photos.
Conduct Keyword Research
Now that we know how to create “killer” product listings on Amazon let’s understand which
keywords you need to use. Keywords are search terms Amazon shoppers use to find the
products they want to acquire.
For example, here are a few keywords that are relevant to people who shop for sports-
related products on Amazon –
 “Training vests”
 “Sweat-free jerseys”
 “Practice nets”
If you sell such products, your target customer might use any of these search terms to find
your products. Sellers must imagine all the various ways their target customers might search
for their products on Amazon. Use the most relevant keywords in product titles and
descriptions. Use less relevant keywords in other sections of the listing.
Don’t worry – there are many tools that’ll help you determine the most relevant keywords
for your Amazon product listings. Here are some of them –
 Google Keyword Planner
 Sonar
 Merchant Words
 Amazon Keyword Tool
 Ahrefs
 Keyword Inspector

 Helium 10
Learn about the most relevant keywords for your products and brand in general. Include
them in all of your product listings. Master the art of Amazon SEO with the help of this
guide. The more customers your SEO-optimized product listings attract, the more sales you
will generate. Once you establish an impressive resume as an Amazon seller, the platform
will reward you by ranking your listings higher.

Amazon Finally Launched Its Portal On 1st September 2021 For Seamless Experience

  • After much wait, on 1st September 2021, Amazon re-launched as It is a well-noted dedicated online store for Egyptian customers.
  • This website will now feature various items from international and local brands across various categories. Some of those are home and kitchen, apparel, electronics, Amazon product, and grocery. There will be devices like e-readers from Kindle too.
  • The company further announced that the seller management tool, Amazon Seller Central, is now open in Egypt for registration through Here, the individuals get the chance to set their accounts.

It has been a long wait for the Egyptians, but finally, their dream has come true. After winning half of the world with promising and smooth services, Amazon opened its door to the Egyptian community by re-launching as This e-commerce platform will feature various items from the international to the local brands. Some of the major categories are home and kitchen, apparel, grocery, electronics, and Amazon items.

The current or the existing wish lists, delivery addresses, orders, and customer credentials will get transitioned to, accounts safely. Now, customers can shop on this e-commerce platform for delivery anywhere in Egypt. For that, they can use the Amazon mobile app and select “Egypt” in the setting.

On the other hand, customers can further type, on their mobile or desktop browser for visiting the website. Both the app and website present a rich browsing experience in English and Arabic languages. There will be trusted reviews on the products, proficient search results, and personalized recommendations. Furthermore, there will be simple order management from the house of Amazon.

It was on Tuesday when Amazon Fulfillment Center was inaugurated on the 10th of Ramadan City, in front of PM Mostafa Madbouly. Dr. Amr Talaat, Nevin Gamea, Dr. Mamdouh Ghorab, and Mohamed Abdel Wahab were also present for the ceremony. This Amazon Fulfillment Center is situated in 28,000 square meters, and it is a major part of Egypt’s logistic sector. So, that helps in delivering the purchase in a faster and most convenient manner.

The app has been localized for a seamless experience. Now, the shoppers can search for their chosen items and pay in Egyptian Pounds using prepaid cards, debit, or credit cards. There is also a COD option available. From, customers will receive next-day and same-day delivery options and even free delivery services on orders above 350 Egyptian pounds. This is a new customer base for the Amazon group, whose main intention is to expand its business module globally.

Google Ads for Startups – Build an In-House PPC Management Team or Outsource?

When executed correctly, Google AdWords for startups is still the most effective marketing tool. Google Ads rakes in hundreds of billions of dollars every year for the search engine platform. The platform’s enormous reach is unparalleled. Google processes over three and a half billion searches per day and currently holds almost 95% of the global search market.

Of course, 99.9% of the searches on the platform won’t be relevant to your startup. But, the few that are will make all the difference. By investing in Google ads, your startup can –

  • Use multiple keywords to target specific groups of people based on their income levels, age, gender, and location.
  • Businesses can also display customized ads to target audiences that have previously established interest in your company or in the types of products/services you offer.
  • On average, investments in Googles Ads yield faster and better results than SEO. Google Ads can drastically increase the amount of traffic on your website within weeks.
  • Google Ads is flexible when it comes to pricing. Users can spend anywhere between $10 and $1000 on an ad campaign. Effective optimization is the only key to Google Adwords success, irrespective of the size of the budget of your campaign.

Unfortunately, most small businesses and startups lack the required expertise, resources, and time needed to manage AdWords campaigns effectively. Such companies enjoy the benefits of Google display ads not by setting up and running their own ad campaigns but by outsourcing this responsibility to third-party experts.

Here are the key benefits of partnering with third-party Google AdWords experts –

No Need for In-House Recruiting or Training

Most startups have small marketing departments that handle most of their lead generation and sales-related responsibilities. Asking such small teams to set up, manage, and customize Google AdWords campaigns can lead to organizational problems.

Instead of scouting, recruiting, and training professionals who are good at AdWords management, giving this responsibility to third-party experts is much more cost-effective.

Expert Assistance from Day One

When you’re setting up an in-house Google Ads management team, there are plenty of risks involved.

  • Can the people you hire conduct detailed keyword research?
  • Can they optimize underperforming campaigns?
  • Can they troubleshoot mistakes in existing campaigns?

In this aspect, outsourcing this responsibility to a reputable Google Ads agency is far less risky. Bear in mind – if the workers you hire don’t have sufficient expertise in managing Google Ads accounts, your company will spend a lot more on correcting previous mistakes.

With a professional Google Ads agency, you can expect high-quality services from day one. For fixed monthly or weekly fees, you get guaranteed marketing results – the risks are minimal.

Tracking Ad Campaigns Requires a Lot of Expertise

Tracking the actual sources of your leads is a complicated process. You’ll have to set up HTML tracking codes on your website to get accurate reports on your PPC campaigns. A professional Google Ads management company will only hire masters of the Google search network.

These experts can monitor, track, analyze, and optimize AdWords campaigns in an affordable, transparent, and error-free manner.

For many startups and small businesses, cracking the Google Ads code is the key to success. AquireXhelps many such firms create profitable AdWords campaigns. Recently the company’s Google AdWords team was listed as the ninth-best PPC agency in Delhi by Manifest, a leading USA-based listing site.

This certified Google AdWords agency is trusted by many renowned startups.

The First Clutch Review

At AquireX, we’re a digital marketing agency that helps small businesses and startups achieve growth. We provide business consulting, digital marketing, Amazon PPC, SEO, SEM, traffic acquisition, website and app development, and more. With over 10 years of experience, we are proficient in modern technologies and knowledgeable of market trends. We have worked with companies of all sizes in various industries and seen them succeed in their fields. Using our data, performance, and results driven approaches, we will take your business to the next level!

We recently joined Clutch, and we’re excited to share our very first review on the platform. Clutch is the leading B2B reviews and ratings website. Headquartered in Washington, DC., they aim to connect businesses with the best agencies for their B2B needs. Their team of analysts collects clients’ feedback, analyzes industry data, and compares competitors in the market to provide entrepreneurs and managers with the information they need.  

The review came from a UX design agency. We supported their digital marketing efforts and helped them increase their domain authority and generate high-quality leads. We conducted SEO improvements and managed their PPC campaigns on Google. Additionally, we executed marketing strategies as requested by the client. 

Our campaigns are successful, and we’re on track to even exceed our goals. As a result, even though our work is ongoing, the client is already receiving high-quality leads from various channels. The client was impressed with our efficient workflow, accurate project management, and reliable communication skills. They also praised our expertise and dedication to the project. Lastly, the client commended our cost-effective services.

Due to the success of our engagement, the client gave us an overall rating of five-stars!

Clutch’s sister website the Manifest recognized our efforts and named us a Top Search Engine Marketing Agency for 2021! The Manifest is a business news website that compiles and analyzes practical business insights for innovators, entrepreneurs, and business managers. They aim to allow users to find experts on the Manifest by producing lists of the absolute best agencies. That said, we’re proud to be listed as one of the best in our industry!

We thank Surgyy Design for providing our first review on Clutch. We appreciate their honest feedback about our work. Their positive review affirms our commitment to the success of our clients. With this, we are only motivated to improve our services and innovate our approaches.

Do you need help growing your business? Contact us today, and let’s discuss the many ways we can work with you to achieve your goals.

Growth Hack Strategies Every Startup Entrepreneur Should Know

Growth Hacking has always been a buzzword for startups. As a startup, one of the most difficult tasks that you will face is to get your name out there in the market and build a loyal customer base. In the early stage of startups, it is absolutely impossible to compete with the large and already established companies through traditional methods. This calls for a change, which means that you need to get more creative to grow your startup quickly and effectively.

Thus, to reach a larger audience in a really short amount of time, you need to use the “WILD CARD” i.e the Growth Hacks.

It is a widely known fact that all the entrepreneurs aim at grabbing a handsome amount of profit and then reinvest in their startup companies for long-term growth. The point of thought here is getting sustainable growth becomes extremely necessary without breaking the bank.

The term “Growth Hacking” is generally misunderstood thinking that the growth hacking strategies are only reserved for professionals. Actually, the real aspect is that anyone who has the right skills and resources can use these growth hacking tactics to make their startups a success.

Here are the top 10 growth hacks that any startup can use to become successful:

(I) Create a sense of urgency

The urgency has always been a strong motivator that makes the customers buy a product, hire a service, or make a deal before it is too late. Generally, urgent situations suspend thoughts and promote instant action. Urgency causes people to act quickly. The keywords such as “Limited Edition”, “Limited Offer”, “Countdown Ends”, “Hurry”, “Act Now” drive more customers than the regular pitches. The sense of urgency actually helps your potential customers to recognize their needs and also increases the probability of them taking the action. You can use the “Scarcity” factor as your element of urgency. This is one of the most powerful sources of urgent behavior. When a person thinks that something is running out, they tend to buy it more often. Another counterintuitive way to increase the urgency to add a clock, timer or countdown. Since all of the three are a symbol of passing time, they raise the level of urgency and lets the people take the action. While creating a sense of urgency, you have to conclude it by the right call to action to increase conversions.

(II) Build a Buyer’s Journey

There is a common mistake that a lot of startup entrepreneurs make. They think that their potential customers are aware of all the aspects of your company, whether it is on the platform or backstage. It is obvious that you might be knowing each and every detail about your company but the general public has no clue about it. You need to back your growth hacking process with a plan of how are you going to cut through the competition and get your startup in front of the mass. Think from the buyer’s point of view and brainstorm different types of buyers’ journeys starting from knowing your company till closing the sale and of course the post-sales activities are counted in. There are generally three funnels of a buyer’s journey. The top-funnel, the mid-funnel, and the bottom-funnel.

Top Funnel: Create thorough research on how are you going to get someone to arise interest in your product/service.

Mid Funnel: Here, you need to think of the insight of how are you going to educate your potential client about your product/service and tell them how different is your product or service from your competitors.

Bottom Funnel: Lastly, here you need to tell about the discounts or offers that you are willing to give to your customers when they make a purchase.

(III) Offer Something for free

Who doesn’t like to get something for nothing? Another best way to convert potential customers into paying and loyal customers is to offer free products/services for a conversion. People love getting free products and services. This is one of the major reasons why giving something away to new users is a faster and easier way to increase your customer base. Getting something for free sounds quite simple and appealing, yet there are a lot of startups that just ignore this tactic. You can also go ahead with Freebie Marketing wherein, you can give away samples of your products or services to promote the brand and boost sales. Moreover, there are customers who do not always understand the value of the product until and unless they have tried it. You can connect with these kinds of customers by giving free samples of your products and services.

(IV) Track Google Analytics

No doubt, Google Analytics is one of the most popular and powerful platforms for measuring digital traffic. Google Analytics can actually become a strong growth hacking platform if used well. Google Analytics is about leveraging the user behavior and the data through testing and adapting your product to give users what they want and need. Therefore, this results in online growth. By utilizing the power of Google Analytics and understanding the information that you get from it, you can apply these learnings to your strategies. This will further increase the growth rate of your business. Google Analytics helps you to track different aspects of your goals. It provides the real picture of where your website actually stands. You can track the metrics of the content that you publish. The referrals associated with your content. It has fully-fledged information about the signups, forms, submission, clicks, bounce rates, and of course the conversions.

(V) Set SMART Goals

Setting goals are the foundation for building a successful business. This is no brainstormer. The first thing that entrepreneurs do is to set the goals which they want to achieve. Creating goals is not enough, you have to make sure that the goals you set are attainable as well. This calls for creating SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

Specific: While setting a goal, you should make it as specific as possible. Be specific about what you exactly want to achieve. Focus on a specific plan to maximize efficiency.

Measurable: Make your goals easier to measure. Set quantifiable bars that are easy to maintain and achieve. To determine the success of a marketing plan, you need to have milestones and goals to measure.

Attainable: Check whether your goals are attainable or not. Do not just set a goal in the air. Be realistic about the goals.

Relevant: Again do not just fire in the air. Make sure that the goals you set are relevant to your business, products, or services.

Time-Bound: Include a time frame for each of your goals. This will let you work efficiently and complete the task within the given time frame.

Final Thoughts

Growth Hacking comes up with a plethora of opportunities to scale up your startup and also make sure to make your startup a success. It is a perfect element that brings about a positive change. Generally, startups lack the relevant resources and established networks. Growth Hacking comes to their rescue as it does not require a lot of financial assistance.

Hopefully, this post gives you the insights to apply the growth hacks to make your startups successful. So, what are you waiting for? Go and make the most out of these Growth Hacks for Startups.